His company "Inked Flash" wants to use the likeness to sell toiletries, hair products, body wash and clothing among other items. The filing also says the image could be used in the "production of television shows and films" and as part of "classes, workshops, seminars and camps in the field of self-empowerment and awareness to properly interact with law enforcement."
Proceeds from Kaepernick's "#ImWithKap" items are currently being donated to his Know Your Rights youth empowerment camp, according to ESPN.
Just last month, Kaepernick made headlines after being featured in Nike's "Just Do It" campaign. Fortune reports that the campaign led to a boost in Nike sales.