Success Marked in Annual Montana Tourism Report - ABC FOX MONTANA NEWS, WEATHER, SPORTS - KTMF/KWYB

Success Marked in Annual Montana Tourism Report

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MISSOULA -

The state of Montana hosted more than 11 million visitors last year, bringing in more than $3 billion dollars to the economy. It was due in large part to an innovative and effective marketing strategy, according to the Montana Office of Tourism's 2012-2013 annual report released on Friday.

Meg O'Leary, with the Department of Commerce said that for every dollar spent on the print ad campaign, "Step Out of Bounds," visitors spent more than $150 in Montana.

The state's first social media campaign, which encourages visitors to share montana experiences with the #MontanaMoment, surpassed goals up to 58%.

Plus, more than 54 film productions came to Montana for a $10.1 million dollar economic impact and over 224,000 job hours created.

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