Stores Ready For Last-Minute Valentine's Day Rush - ABC FOX MONTANA NEWS, WEATHER, SPORTS - KTMF/KWYB

Stores Ready For Last-Minute Valentine's Day Rush

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BOZEMAN -

Fewer people are expected to celebrate their special someone Friday, according to the National Retail Federation.

But that isn't stopping Bozeman businesses from getting ready for the Valentine's Day rush.

The National Retail Federation's Valentine's Day survey says only about 54% of Americans plan to celebrate the day of love Friday.

That's down from 60% in 2013.

The survey says even though fewer people are celebrating the holiday, people are spending more, at about $134 for the holiday.

Candy sales are a hot item, with 48% of those celebrating saying they plan on buying candy for their loved one.

Owner of the Chocolate Moose in Bozeman, Monte Hauer, said he's ready.

"Right now we're just trying to put boxes of chocolates together so people can just come in and pick them up," Hauer said.  "We also do custom orders for those that want to pick out their own boxes."

He said Thursday and Friday are usually his busiest days of the year.

"We are doing some deliveries today and tomorrow but most people come in and buy a box of chocolates on their way home," Hauer said.

Hauer said he sees mostly guys coming in these two days.

The National Retail Federation says men will spend $108 this year for the holiday.

Susan McGee said it is the same thing down the streets at the Country Flower Shop.

 "It starts getting intense on the 13th and 14th because that's when guys are like 'oh my gosh, Valentine's Day, I better do something.' and that's about how anybody that has a husband or a boyfriend gets it," McGee said.

Since men tend to wait until Valentine's Day to buy flowers for their significant other, McGee said they spend about two weeks getting ready so she can help the men get the perfect gift for the special woman in their life.

"We create specials so we can offer them something because they are really looking for ideas when they call," McGee said.

She said they run seven vans to deliver everyone's flowers by 5 p.m. Friday.

They normally have two vans making deliveries the rest of the year.

The National Retail Federation says more than half of the people celebrating Valentine's Day will send a greeting card.

 

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