Fans aren't the only one's who love Super Bowl Sunday. Game day tends to bring a spike in business to many local grocery stores, pizza shops, and sports bars. This year, some businesses are expecting an even bigger boom, because of the proximity of the two teams that competed.
The crew at Little Caesars in Missoula felt the heat of the game Sunday afternoon, with more than 600 pizzas to get in the oven, and quite a few deliveries to make for fans celebrating Super Bowl Sunday across town.
"Super Bowl creates a 12-hour work day for me. I have yet to watch the Super Bowl in the 25 years I've worked here, so if that gives you any idea how it does that's what it's all about," said Gordon Booi, the general manager of Little Caesars on Brooks Street.
Booi said the game just about doubles business at his store. It's the only day out of the year Little Caesars delivers, and they bring in twice the staff to do that.
"We're just full of people waiting for their pizza, big orders too, four, six, eight pies. We'll probably push 300 to 400 pies out in about an hour," Gordon said.
Just down the street at Papa John's, before it was even noon, one employee got ready to head out the door to make deliveries, while another answered phones with people calling in their orders.
"We normally see a spike in both delivery, and the carry out business. It helps out both our employees get more hours, and more money," said Papa John's General Manager Sean Ives.
The money isn't just in delivery services this year. The Iron Horse Bar and Grill expected to see the most people it's seen in over a decade coming in to watch the Super Bowl.
"We usually don't see that many people coming in to watch the game, but because they're teams close to (Montana), we're expecting a big turnout," said Tami Ursich.
In a push to attract fans, a Broncos themed-room, was reserved for fans to watch their favorite teams battle it out on a big screen.
"Embrace it, it's been a long time since we've seen the Seahawks and Broncos play," Ursich said.
With so many people watching the game from home, some businesses don't get the same advantages. Several restaurants like the Montana Club, and Red Robin shut their doors by 4 p.m.