Big Sky Brewery Sues Bud Light Over Catch Phrase - ABC FOX Montana Local News, Weather, Sports KTMF | KWYB

Big Sky Brewery Sues Bud Light Over Catch Phrase

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Since 2009, Big Sky Brewery has held a trademark on the phrase "Hold my beer and watch this."

It's printed on beer caps, cans and merchandise since 2004.

But now the Missoula brewery is accusing Anheuser-Busch of wrongfully stealing this line in a new Bud Light campaign.

According to the lawsuit filed on December 20, the "Hold my beer and watch this" slogan is used as the campaign in three Bud Light video ads uploaded to the company's YouTube channel.

The videos, created by actor John Krasinski-- best known as Jim in "The Office"-- debuted about a month ago and have nearly five million views.

Big Sky says the use of the slogan could hurt its sales in any of the 24 states where the craft brewery sells its beer.

Bud Light officials tell the Associated Press there is no trademarked use of the phrase and other videos and jokes use the same or similar wording.

Court documents show Big Sky is requesting Anheuser-Busch take down the videos and pay for damages.

All three of the Bud Light's "Hold my beer and watch this" videos are still up on the Bud Light YouTube channel.

Phone calls ABC FOX Montana made to Big Sky Brewery and Anheuser-Busch Tuesday were not returned.

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