Big Sky Brewery Sues Bud Light Over Catch Phrase - ABC FOX Montana Local News, Weather, Sports KTMF | KWYB

Big Sky Brewery Sues Bud Light Over Catch Phrase

Since 2009, Big Sky Brewery has held a trademark on the phrase "Hold my beer and watch this."

It's printed on beer caps, cans and merchandise since 2004.

But now the Missoula brewery is accusing Anheuser-Busch of wrongfully stealing this line in a new Bud Light campaign.

According to the lawsuit filed on December 20, the "Hold my beer and watch this" slogan is used as the campaign in three Bud Light video ads uploaded to the company's YouTube channel.

The videos, created by actor John Krasinski-- best known as Jim in "The Office"-- debuted about a month ago and have nearly five million views.

Big Sky says the use of the slogan could hurt its sales in any of the 24 states where the craft brewery sells its beer.

Bud Light officials tell the Associated Press there is no trademarked use of the phrase and other videos and jokes use the same or similar wording.

Court documents show Big Sky is requesting Anheuser-Busch take down the videos and pay for damages.

All three of the Bud Light's "Hold my beer and watch this" videos are still up on the Bud Light YouTube channel.

Phone calls ABC FOX Montana made to Big Sky Brewery and Anheuser-Busch Tuesday were not returned.

  • NationalMore>>

  • AP-NORC Poll: Amid strikes, Americans back teacher raises

    AP-NORC Poll: Amid strikes, Americans back teacher raises

    Monday, April 23 2018 8:15 AM EDT2018-04-23 12:15:59 GMT
    Monday, April 23 2018 9:19 AM EDT2018-04-23 13:19:11 GMT
    Americans overwhelmingly think that teachers aren't paid enough, and half said they'd even support higher taxes to get them raises.
    Americans overwhelmingly think that teachers aren't paid enough, and half said they'd even support higher taxes to get them raises.
  • New lynching memorial offers chance to remember, heal

    New lynching memorial offers chance to remember, heal

    Monday, April 23 2018 2:15 AM EDT2018-04-23 06:15:27 GMT
    Monday, April 23 2018 9:19 AM EDT2018-04-23 13:19:02 GMT
    (AP Photo/Jay Reeves). In this Wednesday, April 18, 2018 photo, Josephine Bolling McCall poses with a photo of her father, lynching victim Elmore Bolling, at her home in Montgomery, Ala. Bolling is among thousands of lynching victims remembered at the ...(AP Photo/Jay Reeves). In this Wednesday, April 18, 2018 photo, Josephine Bolling McCall poses with a photo of her father, lynching victim Elmore Bolling, at her home in Montgomery, Ala. Bolling is among thousands of lynching victims remembered at the ...
    A new memorial is opening to honor thousands of people killed in racist lynchings.
    A new memorial is opening to honor thousands of people killed in racist lynchings.
  • Cosby defense team lobs attacks in court of public opinion

    Cosby defense team lobs attacks in court of public opinion

    Monday, April 23 2018 12:15 AM EDT2018-04-23 04:15:02 GMT
    Monday, April 23 2018 9:18 AM EDT2018-04-23 13:18:19 GMT
    (AP Photo/Matt Slocum). Bill Cosby departs after his sexual assault trial, Friday, April 20, 2018, at the Montgomery County Courthouse in Norristown.(AP Photo/Matt Slocum). Bill Cosby departs after his sexual assault trial, Friday, April 20, 2018, at the Montgomery County Courthouse in Norristown.
    Bill Cosby's lawyers and publicists are increasingly playing to the court of public opinion as his sexual assault retrial heads toward deliberations.
    Bill Cosby's lawyers and publicists are increasingly playing to the court of public opinion as his sexual assault retrial heads toward deliberations.
  • Most Popular

Powered by Frankly

Features

  • More Features
  • Powered by WorldNow
    All content © Copyright 2000 - 2018 Cowles Montana Media. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.