"We do everything from feed them, sort them, haul them. We breed them. They're our family. We buy nothing, and because of that each of these animals you get to know like they're your family," said Helena stock contractor Greg Kesler.
Greg Kesler is describing the animals that he owns. His ranch in Helena provides all the livestock to rodeos throughout north America. And the cowboys entering these rodeos need to know that high quality stock will be there when they compete.
"Having a good animal good bull or horse it's half of your score so if you don't have a good animal you can't win. You need a good bull to place high," said professional bull rider Steve Woolsey.
"The cowboys will enter the rodeos usually where the most prize money is offered. Simply because it costs a lot to travel down the road and they need to be able to afford to go," said Kesler.
The cowboys are very selective of the rodeos they go to. What factors into their decision big time is the livestock they draw.
"Without the animals that's our livelihood basically if they're not in shape and fit as well as we are we can't perform if we're not in shape and they're the same way. They're fed well and taken care of," said Woolsey.